Five Benefits of Social Media Advertising
Online advertising is not something new. Google, Yahoo, and MSN (Bing) have ruled the web when it comes to pay per click advertising platforms. Over the past 5 years websites like Facebook have continued to grow in popularity, creating increased opportunities for businesses to advertise online and reach millions of users.
What separates social media advertising from traditional online advertising such as Google Adwords is that social media allows us to target our audiences exact interests, demographics, and much more. Facebook and other social networks allow us to target groups of people in our niche that have the ability to purchase what we are selling.
5 Benefits of Social Media Advertising:
- Search engines cannot compete with social networking websites anymore for traffic. This means your ads are put in front of more potential customers.
- Google has become to competitive, you can find cheaper keywords and CPC’s on websites such as Facebook and the majority of the time get better results.
- Pictures say a 1,000 words. Most Google ads on the search engine limit you from including pictures in your ad, Facebook ad conversions increase tremendously simply by picking the right photo.
- Facebook also provides you with the ability for viral marketing to take place allowing other users to “Like” your ad creating social proof and a reason for someone to click on your ad instead of your competitors.
- Lastly if you are a niche market business or have a niche market product you can tap into these markets very easily on some of the smaller social networks out there.
If you haven’t givin’ online advertising a try yet I would recommend you skip Google and go straight to Facebook advertising.
What is everyone’s opinion on social media advertising? Let me know below.
Category: Business, Internet, Internet Marketing, Social Media
As far as SEO is concerned, FB is also good for sending signals to the search engines, particularly when your website or brand is being talked about in the social network.
Thanks for the 5 tips on the benefits of social media advertising. I hate to admit it but I have never even tried it. Do you have a blog entry on which social networking sites offer the best Advertising options? AIt might be could to link it to this post so people like me could do more research on how and where to get started.
I will check your site in a second as you seem to know the subject well and I am hopeful that you have such an article.
[...] location. You can even target specific income levels, education levels and occupation for example Facebook Advertising. You can do this in traditional marketing, but it’s not as easy and is often a guessing [...]
My friend has story. When he tried to pop up her product in FB. She got none.. He tried more patient, some visitor open the website without buy product. She give up now and move to google adwords..
Thanks for the great information. Social media can be a really beneficial marketing method if you use it right. This article really highlights some good points.